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- Conduct keyword research
- Optimize site details
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SEO vs. Search Engine Marketing: Defining Search Engine Marketing
Often confused, SEO and SEM are crucial components of a robust online footprint . Simply , SEO focuses on boosting your website’s visibility in natural search results – think earning high positions without paid advertising campaigns . On the other hand, search engine marketing is a broader term that covers all marketing efforts related to search engines, including paid advertising platforms like the Google advertising system – where you pay to appear in prominent locations above or beside organic listings.
- Search Engine Optimization is organic traffic
- Search Engine Marketing incorporates paid advertising
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